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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (329 reviews)

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4.02

Based on 329 reviews, last reviewed 8th Sep 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Hundreds cheaper than SAGA Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings bu... Read more Reviewed on: 8th September 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (329)

Review of the LV (Liverpool Victoria), Car insurance:

Car Insurance Reviewer

the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Grate Customer Service

I have used LV for more than 5 years The renewals have consistently been the best price, customer support first class and when I had an accident they were totally supportive. All an insurance company should be. Reviewed on: 22nd August 2023

Really Good

Simple to sign up and well priced. Reviewed on: 22nd August 2023

Car insurance made easy

Always accommodating easy on line chat and willingness to help hassle free car insurance so why would you go anywhere else !! Reviewed on: 22nd August 2023

Very helpful customer service

Very knowledgeable staff. Helped me through the process making it quick and simple Reviewed on: 22nd August 2023

I recommend LV.

My comprehensive car insurance with LV provides me with the cover I need for a competitive premium. Reviewed on: 22nd August 2023

Cheapest quality cover

This is the lowest cost quality policy I could find for the car. Haven't needed to make a claim. Reviewed on: 22nd August 2023

Reasonable Premium reduction

After receiving a Renewal Quotation which was a substantial increase on previous year, I was offered a reduction of about £70. This resulted in a revised renewal premium that was very competitive. Overall a good experience. Reviewed on: 22nd August 2023

Consistently good value

Used comparison sites for three years but LV are always best cover with breakdown included at cheapest price. Reviewed on: 17th August 2023

Car

Fair price and good cover. Fast telephone connection. Reviewed on: 17th August 2023

Does Exactly what It Says On The Tin!

Cost effective and cheap, Value for money. Reviewed on: 13th August 2023

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