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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (329 reviews)

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4.03

Based on 329 reviews, last reviewed 8th Sep 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Hundreds cheaper than SAGA Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings bu... Read more Reviewed on: 8th September 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (329)

Review of the LV (Liverpool Victoria), Car insurance:

Car Insurance Reviewer

the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Great value and very sympathetic

I broke my ankle in December 2018 and had to ring and advise I wanted a family friend added to my insurance as I couldn't drive. The advisor I spoke to was so helpful and patient, sorted everything out quickly for me. In January 2019 I received a delivery of flowers as I thought from someone I knew, However, when I read the attached card they were from LV, I cannot describe how happy that made me! It was such a lovely surprise and really cheered me up. Fantastic service, I always recommend LV. Good luck. Reviewed on: 7th August 2019

Car insurance explanations

Great understanding of customer service very polite and very helpful and thry explain their policies and procedures Reviewed on: 6th August 2019

Good service

Helpful on the phone, always get information to you quickly Reviewed on: 1st August 2019

Uninterested customer service and low layout offer

Would give 0 stars if possible. My partner was in an accident that wasn't her fault and the other party admitted full liability at the roadside in the presence of the police and witnesses that provided numbers. The car was written off and their offer was lower than market value and stated we would only get a hire car for a week from when we settled. We explained that we couldn't get a car within 130 miles of us for that and that personally with a small family this was a massive inconvenience and it felt like they didn't care and simply wanted to get rid of us. My partner wasn't even sure if they asked how she was after the crash. Since we couldn't be without a car we travelled the distance to buy a car on the promise the payout would be in our account the next day which it wasn't and we had to buy the car on credit cards. Payment still pending to us after 3 full working days and the value was less than 15k. We will not use this company again. Not there for you when needed. Reviewed on: 29th July 2019

brilliant

the best car insurance company I have dealt with Reviewed on: 7th July 2019

Excellent customer service and 5* cover

I moved to LV a couple of years ago, as they offered the best cover for a very good price. I am so pleased I did. The company have amazing customer service and are always happy to help. Reviewed on: 6th July 2019

best price for multicar

Have only just signed up to them for my multicar insurance for my wife and me so cannot comment on customer service, but initial experience very good. Web site very easy to use, and best of all i saved over £400 on my renewal quotation from Direct line (which had gone up 100 from previous year), as well as other quotes from Admiral and NFU. Had to double check that i had all the details in correctly as it seemed such a good deal by comparison Reviewed on: 30th May 2019

Renewal of multi car policy very reasonable

After one year on a multi car policy (wife & self) renewal had a modest rise. Phoned to remove hire cars from policy and after some questions they removed the hire cars and further reduced my premiums. Compared to similar cover with Admiral they were considerably cheaper. Reviewed on: 12th May 2019

Can't get hold of them!

Trying to change my address. The website is just an advert and provides no functionality. Can't get through on the phone, they are always experiencing "heavy call volumes". They need more staff or fewer customers! Reviewed on: 24th April 2019

Cancellation threats

Despite resolving a premium increase due wife claims on separate policy entirely by removing her as named driver. Today received threatening letter of cancellation or pay a increased premium I have asked for apology which I was told it may not be possible Reviewed on: 1st February 2019

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