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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (329 reviews)

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4.03

Based on 329 reviews, last reviewed 8th Sep 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Hundreds cheaper than SAGA Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings bu... Read more Reviewed on: 8th September 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (329)

Review of the LV (Liverpool Victoria), Car insurance:

Car Insurance Reviewer

the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Best insurance cover for the most competitive price

I've had positive experiences with LV before; way back when the whole PPI scandal was just starting they contacted me to make me an offer. This year when insurance renewal time rolled around for my car they gave me by far the best quote. Reviewed on: 15th September 2018

Efficient

Efficient renewal every year. Clear documentation. Competitive prices. Reviewed on: 12th September 2018

Great customer service

LV offer a wide range of products and services. Their customer service is excellent. Website is easy to use. Reviewed on: 10th September 2018

Excellent price and service

Great renewal price and excellent service throughout. Reviewed on: 10th September 2018

Easy, good value & peace of mind

Renewal experience is straightforward and easy. Claims experience in the past has been hassle free. Recommended & already used by family & friends Reviewed on: 9th September 2018

Good product

Reliable service when needed for claim Reviewed on: 6th September 2018

Excellent Customer Service

I've been with LV for around 5 months, in that time I have changed address, declared all sorts of mods and it has barely affected my rate at all, but at the same time providing a excellent service towards me. Reviewed on: 5th September 2018

Super dooper trooper!

Great company to do business with. Ethical and fair car insurance. Reviewed on: 4th September 2018

KISS. - Keep it simple stupid

A logical straightforward online journey, clear, relative experience. All that’s missing for me is multi product offering. Reviewed on: 3rd September 2018

Top for Service!

My daughters car was hit by a car insured by LV (she was insured by another company). The service and help she received from LV was first class. I’m insured with LV and my daughter is moving to LV on her renewal. Reviewed on: 3rd September 2018

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