Insurance Choice Awards 2017: The Winners

After 13 weeks, and more than 27,000 votes, Smart Money People can finally reveal who the public has crowned as the best insurance firms in the UK.

The aim of the Insurance Choice Awards is to put customers at the heart of the industry, and they are fast becoming a go-to reference point for consumers looking for the best insurance firms in the UK. These are the only insurance awards in the UK decided by consumers.

On a night when brokers and providers (big and small) celebrated wins, the Insurance Choice Awards once again recognised a diverse range of insurance firms committed to placing consumers at the heart of their businesses.

With firms from all across the UK descending on The Lansdowne Club in Mayfair, the air was rife with anticipation....and it's fair to say there were a few surprises on the night!

The nights big winners included Scotland’s Sure Thing! for 'Best Car Insurance Provider' and 'Best Insurance Broker'. Lifetime Pet Cover from Leicestershire took home 'Best Pet Insurance Provider' and the 'Treating Customers Fairly Champion' award.

InsurTech startup By Miles won the headline 'Innovation of the Year' award for their quest to bring car insurance to customers “by the mile" - all via their slick telematics app. By Miles are helping to better engage consumers around insurance as a topic that is often lambasted as being “dull and boring.” Could they turn-out to be the Monzo of the InsurTech scene? Quite possibly!

Other big winners on the night were the Caravan and Motorhome Club, who won two awards, picking up 'Best Caravan Insurance Provider' in addition to 'Customer Service Champion.'

Aviva beat the likes of Beagle Street and LV= to win 'Best Life Insurance Provider' and also took home the coveted 'Best Insurance App' for its Aviva Drive telematics app.

Other winners include the fast growing Policy Expert, who took home the award for 'Best Home Insurance Provider', and Just Travel Cover, who were crowned as 'Best Travel Insurance Provider' in what proved to be a fiercely competitive category.

Founder of Smart Money People, Mike Fotis said, ”Smart Money People was launched in 2014 to help increase trust and transparency in financial services. We wanted to help consumers find the best firms to do business with, and the Insurance Choice Awards 2017 have helped us to find some really great firms. I'd like to congratulate all of our Winners and Finalists, and we look forward to engaging even more consumers when we commence our 2018 search!"

The Insurance Choice Awards 2017 winners in full:

Best Big Insurance Company: LV=
Innovation of the Year: By Miles
Customer Service Champion: Caravan and Motorhome Club
Treating Customers Fairly Champion: Lifetime Pet Cover
Best Car Insurance Provider: Sure Thing!
Best Caravan Insurance Provider: Caravan and Motorhome Club
Best Cycle Insurance Provider: Velosure
Best Home Insurance Provider: Policy Expert
Best Insurance App: Aviva
Best Insurance Broker: Sure Thing!
Best Landlord Insurance Provider: Total Landlord Insurance
Best Life Insurance Provider: Aviva
Best Newcomer: Pedalcover
Best Pet Insurance Provider: Lifetime Pet Cover
Best Specialist Insurance Provider: Gunplan by Ripe Thinking
Best Student Insurance Provider: Endsleigh
Best Travel Insurance Provider: Just Travel Cover
Best Wedding Insurance Provider: WeddingPlan

Insurance Choice Awards in Numbers

  • 13 weeks of voting on the Smart Money People website
  • 27,243 votes registered by UK customers
  • > 180 insurance companies voted for
  • 18 categories championing the most customer-centric firms

We’d like to congratulate all our Winners and Finalists, as well as every consumer that left a vote for one of the insurance firms they do business with. It’s clear from some of the acceptance speeches on the night, that a customer-voted for award means something a bit special.

With so many very different insurance firms out there, be sure to look out for the Insurance Choice Awards Finalist and Winners Badges to help you find some of the UK’s best.

Did you miss the event?

The awards ceremony took place at The Lansdowne Club in Mayfair, with attendees ranging from large insurance company CEOs, to insurance start-ups.

The comedian (and caravan owner) Rob Rouse hosted the awards, and kicked-off the night with a hilarious comedy set before proceeding to hand out some awards! After some good food, wine and a few glasses of champagne, guests partied the night away...with a few displaying what can only be labeled as "dodgy dancing" (no names mentioned!), followed by a few spins at the casino tables. 

Insurance Choice Awards 2018...

The Insurance Choice Awards will return in 2018, bigger and better, and if you’d like to be notified about the dates ahead of the voting commencing, please get in touch to receive information on taking part.

Did we miss your insurance provider? There’s only one way to let your voice be heard, and that’s by leaving a review of your insurance company today!