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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent customer service.

Great company to deal with fast and professional. Reviewed on: 29th June 2020

Quick turnaround

Even though claim was during Covid lockdown, once received and processed money in my bank account within a few days with no quibble. Excellent service. Reviewed on: 29th June 2020

Very easy to sign up and get an estimate from them lovely peoplelee

I have difficulties thinking and understanding and they were lovely understanding and explained everything beautifully to i would understan I have 2 cats insured with you and happy to tell everyone about you Reviewed on: 29th June 2020

Great insurance with no fuss

We have found this to be one of the best economical pet insurances on the market! Reviewed on: 29th June 2020

have been as good as i could ask for and are as good as they promise to be

with 3 active dogs the occasional mishap is to be expected but purely pets have always sorted the problem quickly without drama or fuss. will continue to insure with them as are a reasonable premium. happy customer Reviewed on: 29th June 2020

Great online sign up

It was so easy to sign up for this insurance online. When I had to make a claim, again it was clear and easy to submit. My claim was accepted and paid quite quickly. Reviewed on: 29th June 2020

Works well

Multi pet discount very handy and easy to set up Reviewed on: 29th June 2020

Excellent company

They are very fair and brilliant price, they exceed in their ease to claim and are an all round excellent company Reviewed on: 29th June 2020

great cover

exactly the cover i was looking for, not the minimum i’d seen elsewhere but still provided at a really competitive price, website was clear and easy to see what i was would be eligible for. Reviewed on: 29th June 2020

Affordable, hassle free cover

Great customer service. Good cover options at an affordable price Reviewed on: 29th June 2020

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