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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great, friendly service

We've only been with PurelyPets for 7 months, so I can't comment on renewal prices (hopefully they are more realistic than others on the market!). Unfortunately we had to make a claim recently, but the customer service team were great and theh have even been able to pay the vets directly, which has taken a massive weight off our shoulders. Reviewed on: 29th June 2020

Best pet insurance company on the market

My dog had a problem lump on his ear which resulted in surgery and medication post surgery. Purely Pets paid without quibble which I couldn’t have afforded without their backing. Insurance often has a bad name but Purely Pets is ‘the business’! Reviewed on: 29th June 2020

Excellent Service

Couldn't wish for better cover for my beautiful late Poppy Reviewed on: 29th June 2020

Price very reasonable

I haven’t at to youse Them yet but have good reviews Reviewed on: 29th June 2020

quick and friendly

Had trouble with previous insurers in the past, but Purely Pets dealt with our claim quickly and friendly Reviewed on: 29th June 2020

Seamless service

Easy to follow when on the site and to insure your pet Reviewed on: 29th June 2020

Great cover and great price

Came across on comparison site and couldn’t be happier easy service to use and really affordable with great levels of cover Reviewed on: 29th June 2020

Value for money

I have not needed to make a claim & trust will never have to.However information received from Purely Pets has always been informative & useful. Reviewed on: 29th June 2020

Claim dealt with quickly with no hassle

Iv been with purely pets for years with my spaniel and have only ever had to make one claim which was dealt with quickly and efficiently. Reviewed on: 29th June 2020

Excellent

Easy set up, offering the same level of cover for £100 less than my previously insurer. Thanks Reviewed on: 29th June 2020

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