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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Amazing

Great service would highly recommend Reviewed on: 29th June 2020

User friendly website.

I found Purely pets when re newing my insurance. Their Website is very easy to use. I haven't needed to make a claim yet, but will be staying with them Reviewed on: 29th June 2020

Purely pets are purely best

Excellent customer service good competive price Reviewed on: 29th June 2020

Quick and Great Cover

Easy to set up and great levels of cover offered! Reviewed on: 29th June 2020

COMPETITIVE PRICES AND GREAT CUSTOMER SERVICE

When the renewal arrived from my then current insurer it seemed to me that the increase was excessive. I researched the market for an alternative taking particular note of reviews. This led me to ask for a quote from Purely Pets. The quote gave comparative cover to my previous insurer at a fraction of the price and the process to apply and receive cover was totally painless. I have two dogs and will definitely be changing insurer for the other to Purely Pets when the renewal is due. Thank you Purely Pets. Reviewed on: 29th June 2020

Easy, no-fuss Insurance

When we decided to use Purely Pets to insure our new pet Labrador, we were surprised at how quick and easy it was to complete the online application. I'll definitely recommend Purely Pets Reviewed on: 29th June 2020

Brilliant service

I have had to make 2 claims with purely pets and both were dealt with efficiently with good communication Reviewed on: 29th June 2020

Very well recommended

Simple and easy to take out, great customer service. Hassle free experience Reviewed on: 29th June 2020

Brilliant

Easy to use all done through email but phone number readily available Reviewed on: 29th June 2020

So far so good

I haven't had a claim yet so unsure how that would go but it was easy to set up the policy Reviewed on: 29th June 2020

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