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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Absolutely excellent

Fortunately only had to make one claim but two dogs insured company was most helpful payment received prompt Reviewed on: 29th June 2020

Excellent

Excellent. Never had any problems Reviewed on: 29th June 2020

All round great.

Great value, I can rest easy knowing my dog is covered by a great plan. Setting it all up was hassle free and I will definitely be doing the same for other pets. Reviewed on: 29th June 2020

Excellent value for money and ease of process

Switched pet insurance for 2 dogs. Easy website and great value for money. Reviewed on: 29th June 2020

No fuss pet insurance

Easy to apply Good amount of excess and reassuring life time cover Reviewed on: 29th June 2020

Friendly service

Very friendly helpful staff always willing to help with any queries Reviewed on: 29th June 2020

Ossie

Cover good. Price fair . Easy to set up. Waiting on paperwork Reviewed on: 29th June 2020

Perfect for my dog

I'm happy with this insurance, easy comunicate and sort everything. Reviewed on: 29th June 2020

Great Customer Service

Lovely team at Purely Pets. And can combine claims for the same issues to make like easier. Brilliant service. Reviewed on: 29th June 2020

Super service

We have been with purely pets for many years insuring our two dogs and have never had a problem. Quick to settle a claim and always there to resolve and help with any questions. Have recommended Purely Pets to many of my friends and family. Great service Reviewed on: 29th June 2020

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