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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Insurance for older dogs

My hound is now classed as a senior dog and as such pet insurance premiums have increased exponentially through the roof, insurance providers rattle off the same old exhausted reasons, cost of medication, geographic blah blah blah, my dog is fit and healthy for his age and as such the purely pets were the best quote at the time Reviewed on: 29th June 2020

Safe and Sound

When you love your Pets so much there health and happiness is so important too . Insurance gives you peace of mind knowing they are protected for all emergencies. Reviewed on: 29th June 2020

excellent service

never had any problems making a claim , v good service Reviewed on: 29th June 2020

Great service

I needed to change my pet insurance and Purely for Pets caught my eye. The premiums were low, the policy was exactly what I needed and it was dealt with in super quick time. Pickle and I are very happy. Reviewed on: 29th June 2020

Fantastic company

Great customer service very friendly, and fantastic insurance at affordable prices what more could anyone ask for? Reviewed on: 29th June 2020

Purrfect

Had no problems since insuring my cat with purely pets. Simple renew process and no significant price hikes. Reviewed on: 29th June 2020

Fantastic

Amazing don't need to say anything else Reviewed on: 29th June 2020

Prompt and efficient service

easy to use website and rapid response Reviewed on: 29th June 2020

good customer service

quick friendly responses and reasonable prices Reviewed on: 29th June 2020

Reliable, affordable and incredibly easy to deal with

I have insured my 4 1/2 year old Labrador with them as they had amazing reviews and came out with an incredibly low price for life cover. In June she developed her a limp on her left leg, after a couple of appointments at the vets and an x-ray we found that she had injured her knee, all I had to do was complete a simple form and pass to the vets for the claim. It was incredibly easy to complete and that was all I had to do, the insurance company have arranged everything else direct with the vets, making the experience as simple and stress free as possible. Reviewed on: 29th June 2020

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