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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Great Value

5
GREAT VALUE PET INSURANCE. Easy to navigate the policy and clear go understand Reviewed on: 29th June 2020
Lilyh's avatar
Lilyh

Top of the Pets

5
As 70 plus year olds with two dogs we need to know we can rely on a good insurer for complete peace of mind Reviewed on: 29th June 2020
Frank's avatar
Frank

Great value pet insurance

5
Was getting so alarmed at my pet insurance rising each year So was delighted to discover Purely Pets was reasonable and provided the cover I needed. Reviewed on: 29th June 2020
Victoria Allen's avatar
Victoria Allen

Great company

5
Very helpful company when you need them the most. I will highly recommend. Reviewed on: 29th June 2020
Ana Garcia's avatar
Ana Garcia

Great company

5
Purely pets offer a fantastic amount of cover for such a little price Reviewed on: 29th June 2020
Roxy's avatar
Roxy

Pet insurance for dogs

5
I have found this company very professional and have given me a great, prompt service. Excellent Reviewed on: 29th June 2020
Hayley Witherden's avatar
Hayley Witherden

Fab pet insurance

5
Our pet needed an operation, claim was dealt with easily, quickly and extremely professionally. Would recommend to anyone needing pet insurance. Reviewed on: 29th June 2020
Dawn Bulloch 's avatar
Dawn Bulloch

Excellent

5
Friendly and very helpful and always there to give you advise Reviewed on: 29th June 2020
Phillip's avatar
Phillip

A strong 10/10

5
Customer service brilliant. We haven’t yet had to make a claim but can not recommend enough Reviewed on: 29th June 2020
Charlotte Hulka's avatar
Charlotte Hulka

Good Value provider - beat the pants off our previous insurer

5
We found a very acceptable premium for our elderly dog compared to our previous long standing insurer who wanted an arm and a leg. A breath of fresh air Reviewed on: 29th June 2020
simon's avatar
simon

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