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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Lovely vets!

Always so helpful and friendly! Reviewed on: 29th June 2020

Such great service

Have only had to use our plan once, utilising the free 24/7 vet and they were so helpful and caring about our wee puppy. I felt so relieved and it also saved us an expensive trip to the vet on a Saturday which wasn’t needed! Reviewed on: 29th June 2020

Good overall

Timely handling and dealt with claims well. Struggled with lack of up front information for a claim is all. Reviewed on: 29th June 2020

Great company with personable staff

Have had no issues with Purely Pets, they have been helpful, respectful and very quick to handle any queries. Reviewed on: 29th June 2020

Providing the cover you need for a realistic cost

Most insurances charge an unacceptable amount. The cover we had previously just kept getting more and more expensive. Swapped to Purley pets for same coverage at a fraction of the price. Reviewed on: 29th June 2020

Easy and straightforward.

The company offers a comprehensive policy for my dog and gives me immense peace of mind for a reasonable price. Reviewed on: 29th June 2020

Great customer service

I had use my policy and had a nice smooth service Reviewed on: 29th June 2020

Excellent Service & Value for Money

I switched to Purely Pets this year having been with the same pet insurer for several years. The switching process was quick, simple , hassle free and the level of customer service was second to none. I would definitely recommend Purely Pets to my friends and family. Reviewed on: 29th June 2020

Good price but issue with claim

Good price and product but declined claim Reviewed on: 29th June 2020

Simple & Comprehensive

Purely pets is great value for money with easy to understand policies. I know my dog is covered for everything he needs to be. Reviewed on: 29th June 2020

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