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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent value for money

Easy to apply online. Great value. Reviewed on: 26th July 2019

There when we needed them

Unfortunately we had to submit a claim, our poor fur baby had an accident. He suffered crutiat ligament damage and needed surgery. Our claim was dealt with quickly, fairly, sympathetically and professionally. Would recommend this company without hesitation. Reviewed on: 26th July 2019

Value for money

At last, a pet insurance company who cares, doesn’t hike up the insurance after the first year or after a claim. So refreshing! Reviewed on: 26th July 2019

Purely Pets is a brilliant pet insurance

This company have been amazing over the last few years . We have a Cockerspaniel who has had a lot of ear problems and we have had a lot of vet bills . So glad I had cover with Purely Pets they have always been very prompt with their payments . Excellent customer service. Reviewed on: 26th July 2019

Great company

I’m a veterinary nurse, and I chose to insure my two cats with Purely as although I haven’t had to make a claim luckily, I know they are a company I can rely on! Reviewed on: 26th July 2019

best of the best

Always satisfied and happy customer here! Can only recommend! Reviewed on: 26th July 2019

Excellent service.

Deal with your claim very quickly. Reviewed on: 26th July 2019

Affordable Pet Insurance

This pet insurance covers everything you will need for your pet and has a very affordable monthly price I can recommend this No more worries if your cat needs special treatment ,has an accident or suffers from a prolongued illness in the future. Reviewed on: 26th July 2019

I recommend this company

Brilliant company that I trust to insure my fur babies Reviewed on: 26th July 2019

FANTASTIC PET INSURANCE

My two MINIATURE SCHNAUZERS ARE BOTH INSURED BY PURELY PETS, AND VERY REASONABLY. PRICED. RECOMMENDED. Reviewed on: 26th July 2019

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