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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

I have 4 animals with purely pets never had a problem

Great company, when you need to claim it’s very straight forward with all the advice you need Reviewed on: 24th July 2019

So easy and efficient!

When looking for pet insurance, Purely Pets were so easy to deal with, friendly and efficient. The cover is comprehensive and extremely good value for money. Reviewed on: 24th July 2019

Excellent website, cover and prices!

Excellent company and service , offering a broad spectrum of policies, covers and options which are all explained well and easy to understand and access. Premiums are by far the cheapest on like for like cover and policy was set up within minutes. A confirmation email and policy was received immediately. Would definitely recommend to friends and family. Reviewed on: 24th July 2019

Excellent service

Purely Pets was recommended to me and I'm glad it was. Had my retriever for two years and this was my first experience of needing to claim for treatment. Claim made via vet and was settle directley to the vet. No hassle excellent service Reviewed on: 24th July 2019

Value for money

My dog needed xrays and investigations Purley Pets paid for these super quickly without any hessle. Reviewed on: 24th July 2019

Just amazing

Wanted a good pet plan for my dog. Excellent reviews . Good personality service when I rang them. Reviewed on: 24th July 2019

Great value pet insurance

Purely pets offer affordable insurance packages. They have different options and are easy to deal with. My pug had a few health problems and purely pets where great to deal with. I would recommend their service Reviewed on: 24th July 2019

Good value for money

Policy coverage catered for what I was looking for. Reviewed on: 24th July 2019

Easy, friendly, no fuss

As insurance goes, its simple and straight forward. Reviewed on: 24th July 2019

Quick response

Made a claim on my beloved Millie the pug she need an operation and purely pets were quick to deal with my claim Reviewed on: 24th July 2019

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