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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Worth a look

5
I have had no problems so far. I compared quite a few sites and found purely pets competitive. Easy to use site. Been with them full year, now on second year, quote came in and it was not extortionate Reviewed on: 24th July 2019
Janette Mcnairney's avatar
Janette Mcnairney

Very good communication

5
Luckily I haven't had to make a claim. However any correspondence has been prompt and informative. Reviewed on: 24th July 2019
Sue's avatar
Sue

Great customer service

5
Customer services had answers to all questions and helped me to understand my quote better Reviewed on: 24th July 2019
Nicole's avatar
Nicole

Excellent

5
Really good customer service.... Reviewed on: 24th July 2019
Chris Mcnulty's avatar
Chris Mcnulty

Great company

5
Easy to contact and dealt with my claim quickly and easily with no hassle. Highly recommended Reviewed on: 24th July 2019
Kelly's avatar
Kelly

Dog insurance

5
I think it is most important to insure your pets. In my case my dog Polly is my hairy baby and I would be devastated if something happened to Polly and I couldn’t afford to have her fixed because she wasn’t insured. I looked over the internet for the best deal for what I needed and found purely pets to be the best for me. Reviewed on: 24th July 2019
Jacqueline Harrison 's avatar
Jacqueline Harrison

Excellent experience

5
Easy website to use very competitive price and wide range of cover options. Reviewed on: 24th July 2019
Linda 's avatar
Linda

Highly Recommend!

5
When speaking with customer services they could not have been more helpful and friendly. I have always been extremely happy with my pet insurance and would highly recommend! Reviewed on: 24th July 2019
Megan Mcknight's avatar
Megan Mcknight

Great company

5
We found them to be great , no fuss when it came to pay out. Reviewed on: 24th July 2019
Lu Rose 's avatar
Lu Rose

Perfect

5
Always paid up quickly, have all three of our dogs with them, affordable comprehensive cover, brilliant customer service Reviewed on: 24th July 2019
Karen Thompson's avatar
Karen Thompson

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