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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent service online

Quick access online to policy,claims process online with no issues,clear and fully understandable .high level of customer care in digital version Reviewed on: 15th July 2019

Excellent service delivered first time and on all calls

My queries have always been handled well and all information provided to me over the phone were correct and helpful Reviewed on: 15th July 2019

Easy to deal with

Searching for a renewal for our labrador's policy Purely pets came up with easy to understand cover and options. Reviewed on: 15th July 2019

Dog Insurance

Have insurance for my dog through Purely Pets for a great competitive price and good cover Reviewed on: 15th July 2019

Value of a good insurance company

I was moved to Purely Pets Insurance by my previous company when they withdrew from the pet insurance market and it has been a very positive move. The customer service via telephone is excellent, and their claim process is easy. I feel confident that my dog will be well looked after by this company. Reviewed on: 15th July 2019

Great company, easy to deal with

Had no problems at all and would recommend to friends. Reviewed on: 15th July 2019

Really helpful staff would definately recommend

My dog Honey has been having eye problems since last August. We have had insurance cover with Purely Pets since Honey was a pup and are really pleased with there support. If you call you always speak to someone who reassures you they are always polite and answer all questions. The claim involved with the vets are done directly but we are always kept informed by email which is wonderful. We would definitely recommend and we always tell friends and family about the cover we have and we would not go any where else or even search for a better deal. Reviewed on: 15th July 2019

Hassle free cover and support

Dealt directly with my vet and removed a lot of the stress of treating a beloved pet Reviewed on: 15th July 2019

Transparent

Easy to renew and a fair price. Good for traveling with pets. Reviewed on: 15th July 2019

Great value cover with no nasty small print.

Great value cover with no nasty small print. Found several better quotes until I read the small print and discovered they were a rip off. Purely Pets did the business. Thank you Reviewed on: 14th July 2019

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