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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent services

One of the best pets insurance provider highly recommended. Reviewed on: 13th July 2019

Great customer care :)

Really helpful on the phone and when handling a claim :) Reviewed on: 13th July 2019

Great Product at a good price

Really good cover at a price that makes it with while Reviewed on: 13th July 2019

Very great service

Great stress free company Easy to use very helpful No hassle very reliable always top service Great value for money Reviewed on: 13th July 2019

Offers everything we need

Simple insurance purchase procedure and good product. I spent a long time looking for pet insurance and Purely pets seemed the best deal for us. Reviewed on: 13th July 2019

Excellent service and affordable

I can relax knowing that my pet is fully covered for any unexpected incident and a very affordable payment Reviewed on: 13th July 2019

5 Star Pet Insurance

We have always used Purely Pets for our insurance as they are competitively priced and offer excellent customer service. Reviewed on: 13th July 2019

Fantastic care and assurance when we needed it

Our much beloved dog Bruno had to undergo emergency spinal surgery last weekend as he was paralysed from a herniated disc. The team at Purely Pets were fantastic when we called on Saturday morning in a panic - very calm and helpful about the process and then liaised directly with the specialist referral centre to authorise direct settlement so we didn’t have to worry about a huge bill at times of enormous stress. I would thoroughly recommend them to any pet owners and I am delighted to nominate them for this award. Reviewed on: 13th July 2019

Extremely good

Very good straight forward pet insurance Reviewed on: 13th July 2019

Great service

Very friendly and prompt in dealing with claims and all queries Reviewed on: 13th July 2019

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