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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Best value for money

Quick service and timely reminders. Best policy for life cover at a reasonable, affordable price. Reviewed on: 13th July 2019

YOU'RE IN GOOD PAWS!

Always someone available for advice and matters handled swiftly and efficiently. Reviewed on: 13th July 2019

Hassle free pay out

When sadly my dog had to be put to sleep I was pleasantly surprised that Purely Pets paid the vet's bill without quibble, so when we adopted our present dog, I had no hesitation in choosing to insure with them again. Reviewed on: 13th July 2019

Fab!

Good value for money pet insurance! Reviewed on: 13th July 2019

Quick & effective

When insuring my dog, the process was quick and efficient. The documents were sent straight away and the information was in a suitable format and easily understandable. Reviewed on: 13th July 2019

A company great to deal with

Very thorough but easy to deal with and always keeping in touch with helpful tips Reviewed on: 13th July 2019

Brilliant

Easy to understand insurance with a simple claims process that really helps when you are already concerned and dealing with your pet's health issues. Reviewed on: 13th July 2019

Quality pet insurance

Purely pets offers quality affordable pricing for top end pet insurance. A friendly and easily accessible phone line. Reviewed on: 13th July 2019

Excellent

Great service, easy to complete online Reviewed on: 13th July 2019

Excellent cost effective insurance

We have used Purely Pets for a number of years and they provide an excellent cost effective service. Reviewed on: 13th July 2019

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