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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Efficient

I chose Purely Pets for not only being competitive but also covered everything I needed. Very prompt service Reviewed on: 13th July 2019

Professional and effient.

Pet insurance purchased for my dog! X Reviewed on: 12th July 2019

Having researched t&cs this company was the best in terms of confidence of those conditions

Very supportive and helpful and honours its agreement with no difficulties or looking for a way out. Reviewed on: 12th July 2019

Perfect- purely pets

Our dog had to have surgery last year. Our insurance claim was dealt with swiftly and we encountered zero issues. Excellent company, excellent service! Reviewed on: 12th July 2019

Great value for money

Great value. Easy to renew each year Reviewed on: 12th July 2019

they are great

Yes they are great and they are really really good Reviewed on: 12th July 2019

Great !!!!!!!

Great customer service, very good insurance company , very cheap price for very very good insurance policy in my opinion. Would recommend this company to everyone. Reviewed on: 12th July 2019

Good insurance company

Were very slow paying out the first ever claim. They kept going backwards and forwards to the vets for months. Eventually did pay out and never had any problems since ! So can recommend them! Reviewed on: 12th July 2019

Excellent and quick service!

When my kitten had a nasty fall and had to go to the emergency out of hours vets, PurelyPets were really helpful and sorted out the claim for me really quickly this took the stress out of the whole situation for me, they are great, I would definitely recommend them! Reviewed on: 12th July 2019

swift to act

very helpful and quick to respond Reviewed on: 12th July 2019

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