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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent customer care

When I had to make a claim after our little dog had been ill the customer service was excellent, I was informed every step along the way what was happening and they were very helpful in every way. Reviewed on: 11th July 2019

Fantastic!

We wasn't quite sure on what cover to take our for our dog so after a phone call that was very informative we chose which package we required and took the insurance out. Very happy with the service and would highly recommended Reviewed on: 11th July 2019

Purely happy costumer

I have maising experience with purely pets, always there for as to assist with our pet. Reviewed on: 11th July 2019

Very easy to communicate with, very helpful and are not inundated with lots of emails but just the right amount to keep you informed.

I have been with Purely Pets for many years now and am very happy with them. Reviewed on: 11th July 2019

value for money

excellent website with easy to follow processes and also excellent value. what more could you want from an insurer of your pets Reviewed on: 11th July 2019

top dog

every thing covered from head to tail, no worries Reviewed on: 11th July 2019

Excellent

Fantastic company recommend to everyone so helpful Reviewed on: 11th July 2019

Good Quality Cover - Reasonable Price

I have two cats insured through Purely Pets and have renewed with them as I have found them to be reasonably priced for a good standard of cover. This was proved when I needed to make a claim for my five year old cat. At her six monthly vet check, our vet picked up a strong heart murmur and advised us to get this checked out. This involved booking her in to the local pet hospital for the investigations. It wasn't cheap so we chose to claim. The process was simple and efficient and the staff we spoke to at Purely Pets were kind, helpful and friendly. I was surprised that it was so simple. I expected her renewal premium to be much higher due to the claim but it only increased by less than one pound. I would highly recommend Purely Pets. In an industry where customers can, and do, get fleeced regularly they seem to be honourable. I'm not looking to switch my business away from them any time soon. Reviewed on: 11th July 2019

Great Company

I found them great to deal with in all aspects. It was very easy to start a policy with them and to maintain the same policy as all the staff at all levels are very helpful. Great company to look after my Benny and to take care of the stress of looking after his Health. Thank you. Reviewed on: 11th July 2019

Easy, cheap & very friendley

I made an insurance claim for my dog Bobby, the lady I spoke to was very friendly & explained the process very clearly, my claim went through very quickly with no complaints, would definitely recommend to anyone to use Purley Pets Reviewed on: 11th July 2019

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