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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Inexpensive comprehensive insurance

I took out pet insurance for my dog. I was concerned when I needed to make a large claim. I need not have worried, the claim was assessed and promptly paid. Reviewed on: 10th July 2019

Straight forward

Simple, straight forward and everything is made clear from the outset. Hard to ask for much more. Reviewed on: 10th July 2019

Massive Hike in Premium

After being with Purely Pets for 5/6 years, we submitted our first insurance claim for our dog. After paying £99 excess, we only claimed around £150 towards cost of treatment. The following renewal premium was double the previous term (£700 from £350). I complained about the hike and said I expected a 10-20% rise, but got a final decision saying it was what it was. Currently going through the Financial Ombudsman with my complaint. Apparently, they have received a lot of complaints about other pet insurance companies! Reviewed on: 10th July 2019

Good price

Fortunately I have not had to make a claim on this insurance policy for my pet but when looking around at different insurance companies, purely pets stood out as they offered a great deal which was cost effective. Document very easy to fill out, received great service so far. Reviewed on: 10th July 2019

Excellent insurance when you need it at a very competitive price

We have used this company for several years now and they were fantastic when dealing with our very sick old dog, no quibbles and claims paid very speedily. They offer very good value and without all the reams of paper your normally receive from insurance companies Reviewed on: 10th July 2019

Hassle Free

Very competitive prices. Easy to arrange on line. Free phone number for phoning regarding any queries I may have regarding my pet. Email to inform when my cover is due to expire. Reviewed on: 10th July 2019

Easy reasonable fast

When i went on line to renew my pet insurance there was losts of pop ups for various sites the name took my eye went through the quote and hey presto now insured Reviewed on: 10th July 2019

Stress free

Brilliant stress free service making chosing the insurer much easier Reviewed on: 10th July 2019

Best value pet insurance I could find.

It covers all the aspects I wanted for my pet insurance Reviewed on: 10th July 2019

Good cover at a good price...

Cheap cover but well covered. Quick and efficient renewal Reviewed on: 10th July 2019

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