Write a review

Go to business site

Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

View other Purely Pets products

4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Always been brilliant

They have really looked after not only my pets, but also me when my circumstances changed and I could no longer afford the same premiums! Excellent top marks! Reviewed on: 10th July 2019

Highly recommend

Purely Pets have been amazing when both my dogs have been ill, and last year subsequently lost one of them. Their Customer Service team are very helpful and they are quick with the claim. Reviewed on: 10th July 2019

Great customer service

We’ve been with Purely for a while now. Customer service is always friendly and very helpful, Reviewed on: 10th July 2019

Excellent service

They've always been really helpful and have taken the stress out if what was a stressful situation. Reviewed on: 10th July 2019

Great Service

Easy to deal with and quick responses Reviewed on: 10th July 2019

Brilliant

Brilliant no hassle pet insurance. Reviewed on: 10th July 2019

Very good value for money

Very easy and pleasant to deal with staff at Purely Pets. The claim process is also very easy and painless. I have 12 of my dogs with this company Reviewed on: 10th July 2019

Purely Pets

Been with them for a couple of years now, and although thankfully I've not had to claim on my insurance I have every confidence that it would be a smooth procedure if I needed to Reviewed on: 10th July 2019

Reliable, Affordable and Easy Pet Insurance

Reliable, Affordable and Easy Pet Insurance Reviewed on: 10th July 2019

They did what they said they would

I was full covered for my dogs incident and purely pets paid out with no fuss Reviewed on: 10th July 2019

Alternative products

Pet insurance
from John Lewis 1.45 from 46 reviews
Pet Insurance
from Pet-insurance.co.uk 3.23 from 9 reviews
Pet Insurance
from MiPet Cover 4.78 from 739 reviews

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub