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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great insurer

Great company, I’ve been with them for over 6 years now and they always deliver a great price and good service. Reviewed on: 10th July 2019

10/ 10 for value for money

Always prompt & efficient when making a claim . Highly recommended. Reviewed on: 10th July 2019

Caring support whatever the query or claim

Reliable consistent team who actually listen, then advise. I know it’s business but remembering my pets name and wishing us well makes all the difference. Reviewed on: 10th July 2019

returning customer

would definitely use this company again, staff on the online chats are very helpful too Reviewed on: 10th July 2019

Excellent service

Excellent service, excellent cover and very helpful Reviewed on: 10th July 2019

Very helpful company

My cockapoo Lola had an accident whilst we were on holiday, so you can imagine the stress, but between the vet and Purely Pets, they ease my worries and sort all the paperwork and Lola had a wonderful treatment. Reviewed on: 10th July 2019

PURELY PETS ARE OK

THEY DO THE JOB REQUIRED AS FAR AS I HAVE EXPERIENCED Reviewed on: 10th July 2019

Super helpful on the phone....

Very helpful operator, who couldn't do enough for me. Very quick pay out of my insurance, which with a sick pet can be very stressful. Reviewed on: 10th July 2019

Straight forward join up

I had 3 dogs to insure. I also thought this could take a while but no. Quotes came back rapidly, all signed and sealed in no time at all. Very competitive quotes. Very happy customer Reviewed on: 10th July 2019

straightforward, no quibble cover for my dog

Never had an issue with Purely Pets. All queries dealt with efficiently Reviewed on: 10th July 2019

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