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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
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10%
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1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Customer experience could be better

3
Long wait times to speak with someone, waited longer than expected when using chat feature/email to get in touch, never yet had to claim - hoping my premium doesn’t increase too much over the next few years - already higher than I would like. Reviewed on: 10th July 2019

Honest , upfront insurance

5
Hassle free and easily explained policies Reviewed on: 10th July 2019

Always a good experience

5
Purely Pets have been excellent in helping me get treatment for my cat which I would not have been able to afford. They pay promptly with no issues and this gives me peace of mind. Reviewed on: 10th July 2019

Helpful and professional

4
Friendly staff, helpful and make everything easy. Also comprehensive cover options. Reviewed on: 10th July 2019

Help at a difficult time

5
At a time where had a very poor dog, I had no issues with Purely Pets and how easy they made it for me to claim towards the help I needed with vet bills. Reviewed on: 10th July 2019

A company that cares

5
I have had to claim for both my cats more times than I would like, but the customer service has been superb and I have always received service over and above what I could have expected. My claims have been met fairly and swiftly, and I can follow the progress on the website. I have no hesitation in recommending this worthy company. Reviewed on: 10th July 2019

great value

5
luckily i havent needed to use the insurance but efficient staff and good prices Reviewed on: 10th July 2019

Helpful and Supportive plus quick and easy to make claims

5
We have our two rescue cats insured with Purely Pets, they have a range of insurance options to cover all pockets. Inclusion and exclusion criteria are clear so it's easy to work out which plan is best for your needs. If ever you do need to claim it's quick and easy to do so, and so far, any claims we have been able to make have been covered and sent direct to our account within a matter of days. Would definitely recommend to others and have been very pleased with the affordability of our cover. Reviewed on: 10th July 2019

Fantastic pet insurance company

5
We have been with purely pets for six years. Our dog unfortunately has several long term health problems requiring frequent veterinary treatment. Purely Pets process all claims quickly, the friendly team contact me to discuss any queries and respond quickly to any queries we have. All claims have been settled directly with the vets quickly and i’m updated on the status of each claim. I couldn’t recommend Purely Pets highly enough, they’re great. Reviewed on: 10th July 2019

5*

5
Always kept up to date, and very reasonable on price! Reviewed on: 10th July 2019