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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Nice!

Recently start my insurance,happy with ! Reviewed on: 15th July 2021

Great Service

From getting a quote to confirming the policy was very simple good price for the package I took I now have both my dogs insured with you Reviewed on: 15th July 2021

Fab company

Not had to claim but very easy to take out policy and competitively priced Reviewed on: 15th July 2021

Very friendly and a quick and easy switch

Thankfully, I have not had any reason to get in touch with Purely Pets to make a claim! But I recently switched to them from another provider and they were super helpful and really friendly on the phone. They answered all of my questions and I felt confident knowing my dog is covered fully to suit my needs. Would highly recommend! Reviewed on: 15th July 2021

Good so far

Easy to set up. Understandable options etc Reviewed on: 15th July 2021

Recommend

Hopefully I will never have to make a claim but the security the policy provides is very welcoming. Reviewed on: 15th July 2021

excellent

Reasonably priced. Recent claims dealt with easily & fully. Reviewed on: 15th July 2021

Positive experience

Good customer service, happy that my little dog is protected byPurely pets Reviewed on: 15th July 2021

Easy to set up this new policy

Moved my dogs insurance here as obtained like for like cover at a fraction of the cost I was paying previously. Reviewed on: 15th July 2021

Great

Quick, efficient service!Good value! Reviewed on: 15th July 2021

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