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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Good experience

used them once, claim paid in full without any queries Reviewed on: 10th July 2019

always fast freindly service

excellent service, always very quick and efficient with friendly staff who cant do enough to help. Reviewed on: 10th July 2019

undertsanding and effecient service

Very easy to deal with, and excellent communication, staff are very understanding regarding pet illness queries and make the whole process simple once the claim has been authorised. Reviewed on: 10th July 2019

Brilliant

Never had a problem, had a few claims etc over the years, paid out no quibble and the price per month for insurance is very reasonable. Reviewed on: 10th July 2019

Barking suppurrrr

At last a insurance you can trust No fuss ,straightforward ,helpful Reviewed on: 10th July 2019

Does exactly what you need from an insurance company.

Bought insurance for my Boston terrier who developed epilepsy. Every time I claimed, I’ve received a payout in around 5 days. Consistent and reliable. Reviewed on: 10th July 2019

Outstanding Insurance. Reliable and Trustworthy

This insurance provides everything I was looking for to insure my pet. There are many other companies out there but Purely Pets stood out for me because it covers a wide range of elements, I was able to trust them and their customer service is excellent. Highly recommended Reviewed on: 10th July 2019

Fantastic service

Never had any problems with them, pay the vet directly, fast and friendly service Reviewed on: 10th July 2019

Easy to set up and understand great communication

We went with purely pets as the site was easy to understand and the insurance straight forward. Their communication is easy and regular updates are given. We would recommend them as a company for pet insurance. Reviewed on: 10th July 2019

Great service

I’ve been with this company for quite a few years now and have had reason to claim on my policy on three occasions. The claims were dealt with in a quick and efficient manner. Reviewed on: 10th July 2019

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