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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
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10%
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1%
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0%
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2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Great customer service

5
Good policy at the right price. Reviewed on: 10th July 2019
Shelly 's avatar
Shelly

Great service

5
Easy and efficient company to work with Reviewed on: 10th July 2019
Jade Rose's avatar
Jade Rose

As the name says Purely Pets

5
No gimmicks, no bogof does what it says just purely pets insurance Reviewed on: 10th July 2019
Rosa Smith's avatar
Rosa Smith

Purely Pets are great

5
I have had my dog insured with Purely pets and the service i have received has been great. No problems and no complaints Reviewed on: 10th July 2019
Lisa O'Neill's avatar
Lisa O'Neill

Great customer service

5
Purely pets staff have always been very responsive and helpful. My dog has had lots of accidents and they have been great in making sure he gets the care he needs. thanks Reviewed on: 10th July 2019
Anne 's avatar
Anne

Amazing

5
Very reliable on solving customer issues Reviewed on: 10th July 2019
Ashleigh McQueen's avatar
Ashleigh McQueen

Cowboys

1
If I could rate them 0 I would. Worst company ever, can't tell me before I get my pet treated whether I can claim or not. Told them exactly what the problem is and the 2 lines of treatment. Their advice - get it done put the claim in we will then make a decision!!!!!! Ombudsman tomorrow. The silence was deafening when I asked it her pet was insured through purely pets!!!!! That speaks volumes. I will advice all my friends on a pet social media site not to touch you with a barge pole. No wonder the monthly fee is reasonable. Bunch of cowboys Reviewed on: 1st April 2019
Jacquie Cooper's avatar
Jacquie Cooper

Is ok.

3
A friend who has a pet assured him in case of something and said he was ok. Reviewed on: 24th November 2018
Lucian Ionut Vornicu's avatar
Lucian Ionut Vornicu

Avoid avoid small print heavily weighted in their favour

1
If you automatically renew(Which really means they take your money without your permission) They keep the direct debit already paid, cancel insurance from that day and demand more money for cancellation.) Send threatening letter. AVOID AVOID heavy handed contracts that prove they are in this for all the money they can get !! Purely Pets Agents Reviewed on: 10th September 2016
AMANDA BURTON's avatar
AMANDA BURTON

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