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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Straight to the point

We have an elderly dog and finding affordable pet insurance was difficult until I came across Purely Pets, no jargon and affordable. Reviewed on: 15th July 2021

Excellent product

Taking out a policy was straightforward. An excellent product at a reasonable price. Reviewed on: 15th July 2021

Fairly priced, quick and easy

So far so good! Fairly priced and easy to set up. Reviewed on: 15th July 2021

Awesome service....

Extreemly happy with this service! Reviewed on: 15th July 2021

Good value and super communication

Purely Pets is a fantastic insurance company, it has great value, monthly communication and works with customers to the best standard. Reviewed on: 15th July 2021

Best price

After searching the net for days to get best price purely pets came up with best price Reviewed on: 15th July 2021

Fair price, good customer service

Happy when we switched over from a more expensive and known insurance. We got a better deal, better service and my pets are more looked after. Customer service always helpful and friendly. Reviewed on: 15th July 2021

Value for money

Chose purely pets because of the good value quote Reviewed on: 15th July 2021

Quick and Easy

not been with them long but they are quick and easy to set up, and for a good price. They also offer a lot of options and many are included in the base price. Reviewed on: 15th July 2021

Best value and service

Great prices and fair quotes. Happily renewing this year as they have been the best value for our needs once again. Reviewed on: 15th July 2021

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