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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Value

Great description of the levels of cover available which are all at a competitive price. Reviewed on: 15th July 2021

Delighted

Purely Pets were very competitive and offered the full cover I needed for my Westie. The website was easy to navigate and I would definitely recommend this company. Reviewed on: 15th July 2021

Excellent affordable insurance

Easy to setup, affordable so will suit any income. Security knowing my dog is protected. One less worry. Reviewed on: 15th July 2021

Brilliant low quote but with same level of cover

I got a really good, low monthly quote (lowest on the market) but still receive the same level of cover I was getting previously! I managed to save £30 per month! Reviewed on: 15th July 2021

Excellent service at an affordable price

Purely Pets provide an excellent service at an affordable price. All their processes are simple to follow and claims are settled promptly and without fuss. Reviewed on: 15th July 2021

Value for money

I have only been with Purely pets a short while. They had been recommended by a friend. I have found them very helpful & quick to respond. Also a lot cheaper than other companies for the same cover. Definitely recommend. Reviewed on: 15th July 2021

Excellent service

Quick & Simple process to obtain suitable pet cover. Reviewed on: 15th July 2021

Good value pet insurance

Saved over 30% in comparison to the so called top insurer with like for like benefits Reviewed on: 15th July 2021

Choosing the right affordable pet insurance

When you are choosing new pet insurance I found Purely Pets to be extremely helpful, open and honest and were up front about future costs. The cost of the premiums were were reasonable against some of the other competitors. Reviewed on: 15th July 2021

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