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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Fab Price for fab service

Fortunately have not had to claim yet, but very impressed with what I have seen so far!!! Reviewed on: 15th July 2021

Very very helpfull

Great insurance prices very very helpfull with claim process have beem with them for 2 years would recommend using. Reviewed on: 15th July 2021

Great competitive prices

I compared so many quotes for pet insurance and this was one of the most competitive. Provides regular, informative newsletters. Reviewed on: 15th July 2021

Quick straight forward process

Much cheaper than other providers of the same services, plus monthly newsletters filled with tips and advice that can be very informative, especially to inexperienced owners. Reviewed on: 15th July 2021

Good price

Good value , but havent had to use yet and only been customer for 6 months. Customer service quick to respond when I had questions Reviewed on: 15th July 2021

Great Insurance for my best pal

I have the premium insurance for my tom cat and it is more than worth it, he gets into scrapes all the time and I've never had any issue with Purely Pets, even at the height of covid when he got hurt in a fight the system was easy to use and pretty darn quick! Reviewed on: 15th July 2021

fab pet site

Easy going website, tells you the best cover for your pet Reviewed on: 15th July 2021

PURELY FABULOUS

When looking for advice for my pet Labrador simply call up PURELY PETS and be put through to a knowledgeable veterinary nurse who answered and recommended what action to take to my query. Thank you Purley Pet's Reviewed on: 18th September 2020

Great customer service

Great customer service. Affordable prices. Reviewed on: 17th September 2020

Great value for money

My previous insurance provider has doubled the premium every year for the last 3 years. Purely Pets were miles more affordable. Reviewed on: 17th September 2020

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