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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Five Star Service

I have been using Purley Pets for some years now. Unfortunately I have had to make claims for some of my dogs but on each occasion the service that I received was excellent and 5 star. Can't recommend Purely Pets highly eneough. Reviewed on: 16th September 2020

Excellent Company

Great customer service , phoned regarding insurance cover for my dog if he wasn't vaccinated and was reassured after speaking to them. Reviewed on: 16th September 2020

Very good pet insurance

Good pet insurance. Great price. They answer the phone when you ring and they try there best to help you. Reviewed on: 16th September 2020

Very good customer service

Very easy to deal with when you are worried about your pet. Friendly and respond very quickly. Reviewed on: 16th September 2020

Well organised communications

Any queries have been dealt with immediately. Reviewed on: 16th September 2020

Brilliant

All round great! Great service c Reviewed on: 15th September 2020

Good insurance options

Feel comfortable that I am concerned for everything that could possibly occur and that my pet will be looked after whatever happens in the future. Reviewed on: 15th September 2020

Very helpful and friendly

My dog suffered a very serious injury, potentially life ending, but is now on the road to making a near as possible full recovery. Purely Pets have been great throughout. When you are at your lowest ebb due to your dog’s illness or injury it is good to know that your insurance company is friendly and helpful. Reviewed on: 15th September 2020

Good online account access

I have been with this insurer for almost 2 years and very happy with the service. Have placed couple of claims which were handled professionally and timely. I like the online account facility which allows access to see all related email communication and details of the account. Reviewed on: 15th September 2020

Great service

Needed to claim and all went very smoothly Reviewed on: 15th September 2020

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