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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Very good service

Very easy to use online ,great pet cover at a great price. Reviewed on: 12th September 2020

Great Price for Great Cover

Offered the level of cover I wanted for a great price Reviewed on: 12th September 2020

Fab company

Really easy to claim when our pet had vet treatment. Great customer service and simple forms to complete both by myself and vet. Wouldn’t insure with anyone else. Reviewed on: 12th September 2020

No complaints

I've used Purely Pets for quite some time now and they've always been efficient and paid out claims quickly Reviewed on: 12th September 2020

Amazing pet insurance that I've ever used

My pet has had health issues and purely pets have been amazing with the way they have dealt with the direct payment for the claim. I will highly recommend them Reviewed on: 12th September 2020

Purely Pets.

Easy to use, clearly understandable site. Excellent value for money. Would recommend. Reviewed on: 12th September 2020

Excellent

Easy to set up and my questions were answered to my satisfaction when I enquired about my pets health Reviewed on: 12th September 2020

Great communication

Always easy to deal with and regular communication Reviewed on: 12th September 2020

Brilliant

Brilliant service. Brilliant price. Brilliant confidence giver that my Pet will be cared for. Brilliant Reviewed on: 12th September 2020

Friendly, efficient service and quick response to claims.

The phone operators were very helpful in explaining the different levels of cover. The cost is very reasonable and my claim was dealt with quickly and without any quibbles. Reviewed on: 12th September 2020

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