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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Friendly/welcoming company

Easy to use, staff/company on other end of phone are lovely, very friendly and efficient Reviewed on: 12th September 2020

'Human' service - such a rare thing with insurance companies

My dog recently had cruciate ligament surgery. The assistant on the phone could not have been more helpful. I wasn't kept hanging on, she didn't make me feel rushed or stupid expressing my concerns and explained everything in laymans terms. It was actually a pleasurable experience and i came off the phone feeling relieved and that Purely Pets really cared about providing good customer service. It was truly refreshing! Reviewed on: 12th September 2020

Great value

Great prices,good customer service Reviewed on: 12th September 2020

Great company

Very easy to use. Great response when called. Very caring when I made a claim. Reviewed on: 11th September 2020

Excellent

An Outstanding Pet Insurance Company. Reviewed on: 11th September 2020

Simply the best

They were brialliant when ur pet Barney took ill. Removed a lot of our worries while our pet was ill and ensured he got the best treatment through his illness. Reviewed on: 11th September 2020

Very good price and cover

Haven't needed to use them yet so can't comment but prices are very competitive Reviewed on: 11th September 2020

Had no claims

But they seem to be a good company Reviewed on: 11th September 2020

PEACE OF MIND

I have made several for my 2 dogs and have found PURELY PETS an EXCELLENT company to deal with. Reviewed on: 11th September 2020

I Will Renew

Offers a professional service for my dog, that is easy to access and at a competitive price. Reviewed on: 11th September 2020

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