Write a review

Go to business site

Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

View other Purely Pets products

4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Pet insurance

Easy to set up ,have had no problem x Reviewed on: 11th September 2020

Great Service

Great efficient service even though we were in lockdown. Reviewed on: 11th September 2020

Easy and straightforward

Easy to arrange great cover at a brilliant price Reviewed on: 11th September 2020

Good customer service

Forms are straightforward and staff always available to help Reviewed on: 11th September 2020

Quick and fair handling of claims at a reasonable premium

Happily, I’ve only had to make a couple of claims and they were dealt with quickly and fairly. And all at a competitive and reasonable premium. Reviewed on: 11th September 2020

Genuine

When it was time to get pet insurance for my new cat pebbles there was only one place to do this Purely Pets. They had been so supportive in the care of my previous cat Casper who in his later years had a long standing health condition which proved fairly expensive. No treatment or cost was ever questioned. Thank you Purley Pets I know Pebbles is safe with you. Reviewed on: 11th September 2020

Easy

I insured my 2 cats and found it very easy to do. I was able to get the right amount of cover for a brilliant price. Reviewed on: 11th September 2020

Stress free interaction.

My dog Ruby was desperately ill earlier this year and the dreadful situation was eased considerably by the customer care team. This was my first interaction and it was totally positive. Reviewed on: 11th September 2020

Customer Service is second to none.

When my dog had to have emergency surgery they were brilliant and settled the bill really quickly, they even phoned me a few days later to see how my dog was doing. Reviewed on: 11th September 2020

Good quick service

Quick easy forms to deal with can be paid direct to vet or yourself. Reasonable monthly payments for your insurance will include on going treatment as well would definitely recommend. Reviewed on: 11th September 2020

Alternative products

Pet insurance
from Petplan 4.86 from 2342 reviews
Pet insurance
from The Insurance Emporium 4.84 from 5996 reviews
Pet Insurance
from LV (Liverpool Victoria) 3.34 from 14 reviews

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub