Write a review

Go to business site

Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

View other Purely Pets products

4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

The best company

Very good company with my dog insurance Reviewed on: 11th September 2020

Brilliant

Competitive prices and very easy start to finish setting up my pet insurance. Luckily i haven’t had to make a claim so not sure how efficient that side is but would definitely recommend if you are seeking affordable pet insurance. Reviewed on: 11th September 2020

Amazing

Would recommend to anyone with a four legged or two legged friend they are wanting to protect with insurance 10/10 Reviewed on: 10th September 2020

Perfect pet insurance

Great value for money with polite informative members of staff. Reviewed on: 10th September 2020

Excellent

Excellent customer service ,helpful never to much bother. Reviewed on: 10th September 2020

Thankfully no claims yet...

However, signing up was easy to do and pricing was good... Reviewed on: 10th September 2020

Joined Purely Pets this year, they are ace

Paid out my claim very quickly, the premiums are low, as are the excesses which is a breath of fresh air if you are a pet owner! Reviewed on: 10th September 2020

Great company

Been very helpful when contacted, into my 2nd year for pet Insurance with them Reviewed on: 10th September 2020

If Anyone Deserves Thanks Its You

Been with company for 4 years have 4 animals insured and since being with them I have had 3 large claims. Claims process was easy and they dealt with vets direct. All claims paid out and the premiums yes have gone up to be expected but still reasonable considering the size of the claims. Claims department staff are helpful and polite along with the customer service, who only the other day 07/09 helped me out with an itemised list of all 3 claims. I really cannot fault their compassion and professionalism at such traumatic times and would not consider insuring my animals with any other company. They definitely get our vote. Reviewed on: 10th September 2020

Great cover options

A choice of policies to suit all needs. Reviewed on: 10th September 2020

Alternative products

Pet Insurance
from E&L 2.50 from 5 reviews
Pet insurance (discontinued)
from helpucover (inactive company) 2.47 from 7 reviews
Pet Insurance
from Pet-insurance.co.uk 3.16 from 9 reviews

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub