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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Good

Never had any problems with them Reviewed on: 10th September 2020

Friendly, understanding and caring

been with Purley pets for a fews years now and just had to make my first claim, it was handled with a speedy response and settled really quickly. Brilliant company Reviewed on: 10th September 2020

Top service

Premium cover for an essential product Reviewed on: 10th September 2020

Great insurance

Great insurance Good value and easy to setup Reviewed on: 10th September 2020

Good value cover

I haven’t had to make a claim with Purely Pets as yet, but the cover they provide and the price is very competitive, which suits me - and my pet’s needs Reviewed on: 10th September 2020

Hassle free

Easy to understand the various level of cover available and straight forward to navigate the website. No issues whatsoever and would definitely recommend to anyone looking to insure their much loved family pet. Reviewed on: 10th September 2020

Easy to set up. Best prices and cover

Very easy to communicate with. Offered the best prices and best cover. Reviewed on: 10th September 2020

Best insurance around

I found they covered me for every thing I needed for my pet insurance I have yet to make a claim Reviewed on: 10th September 2020

The Best

Great price and great service Reviewed on: 10th September 2020

Great value and good service

We have used purely pets for 8 years with our two dogs.One has complex medical issues and purely pets has always been supportive of his treatment. Reviewed on: 10th September 2020

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