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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Easy to understand

Not had occasion to use yet but easy to take out insurance for my pet with them Reviewed on: 10th September 2020

5 Stars

Great cover, great company to deal with Reviewed on: 10th September 2020

Value for money

No issues friendly staff when needing help n the phone and prompt insurance payments to vets Reviewed on: 10th September 2020

Good set up from first enquiring about pet insurance.

They were plain in the way they answered any questions I had about the policy Reviewed on: 10th September 2020

Highly recommended

Professional, caring and good communicators. Reviewed on: 10th September 2020

Friendly, professional, willing to help

Friendly and professional experience and willing to help and go the extra mile. Reviewed on: 10th September 2020

Excellent cover.

Great value for peace of mind for all your beloved pets. They deserve the best. Reviewed on: 10th September 2020

Perfect

With purely pets, I have found a friendly and most importantly not over priced insurance company for my beloved pet Reviewed on: 10th September 2020

Great value and great service

Significantly cheaper than my previous insurer with same cover. Also, lower excess. Sadly I needed to claim & their initial advice was sound and the claim process was easy and quick. Reviewed on: 10th September 2020

Simply purrfect

Fortunately I have not had to contact much, but when I have always had a quick and efficient experience Reviewed on: 10th September 2020

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