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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent all round!

Our dog had never been ill until this year. Purely Pets have kept us informed of the status of our claims and there have been no quibbles so far over payments. It's been a very stressful time seeing our dog so poorly but at least we haven't had to worry about our pet insurance company. They really have been 1st class. Reviewed on: 10th September 2020

Easy Claims, Clear Process

We have been with Purely Pets for our dog since getting him as a puppy last June. In December, while on a walk, he badly cut his paw, managing to nick an artery and so requiring an operation at the vet to stitch up the artery and then the paw itself. This was then followed by the usual course of antibiotics and regular wound checks and bandage changes. I have worked in selling insurance previously for a number of years and so have an ingrained distrust of insurance companies (because they ARE a company and they do not exist as charitable, altruistic organisations desperate to pay out 'just to be nice', they exist to make themselves money), coupled with a worriers fear that I means I can't not have insurance, 'just in case'. So, when we put in our claim for the paw, I didn't expect much, however, aside from one item which was not paid out on due to the vets having a 400% mark up in price on (!!), the whole claim was paid. Any staff that I spoke to (which was a lot of staff as I wanted to make absolutely sure I was completing everything correctly so that it couldn't be claimed we had missed something in our application and so our claim was void) were really clear with instruction and very patient. Payment was about a month after the end of the claim and straight into my bank account. Really easy, really clear process. Fab. Reviewed on: 10th September 2020

Great customer service

Had to make a claim. I had never done it before. I spoke to someone in customer service and they were most helpful. Correspondence was easy and they kept me informed. Claim was dealt with very quickly.. Reviewed on: 10th September 2020

Amazing value

I found this pet insurance, I (fingers crossed) haven't had to use it yet, but the value and cover is amazing Reviewed on: 10th September 2020

Quality

Best insurance around for price, helpful customer service and very caring, will be using again. Reviewed on: 10th September 2020

Exellent Company

Easy to deal with and easy to get hold of someone if you have any issues. Reviewed on: 10th September 2020

Its comforting to know we are well covered

I stared my Purely Pets insurance 3 years ago when I purchased my Standard schnauzer "Albert". Although we've been fortunate and haven't needed to claim from our Purely pet insurance policy, I feel very comforted in the knowledge that we are well covered. Also, monthly premiums have remained at an affordable amount over the past 3 years without any unnecessary annual hikes for existing customers. Reviewed on: 10th September 2020

Brilliant Pet Insurance

Outstanding customer service and fantastic prices for pet insurance Reviewed on: 10th September 2020

Competitive, comprehensive and customer focused

We have been very pleased with the level of cover, the extremely competitive pricing and most of all the courteous and friendly staff. Reviewed on: 10th September 2020

When l put my first claim to carry on with the emergency that occurred with my pet dog I was put at ease straight away

After speaking to Michael at Purely Pets l was relaxed in the way he helped me in the issue of going forward with the claim form and setting everything up with the Eye Vet to deal with the surgery required, he was Brilliant not asking awkward questions and his manner made us all feel good Reviewed on: 10th September 2020

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