Write a review

Go to business site

Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

View other Purely Pets products

4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

quick and easy to understand

Easy policy to understand, not over priced and everything done online in a matter of minutes Reviewed on: 6th July 2020

Online Easy to manage and customer friendly

This is a very easy insurance company to deal with. It is all online which makes management easy, however you can phone if you have a specific query. I have never had a problem with getting payment for claims and my dog is almost 12 and had excellent life cover. Reviewed on: 5th July 2020

Effective & Well Priced

When looking for pet insurance, this company offered a well balanced policy at a realistic cost. We are still here several years on! Reviewed on: 5th July 2020

good customer service

Paid claim promptly, with no queries, and set out the reasons in a clear way. Reviewed on: 4th July 2020

great deal

great deals and uncomplicated process to purchase on line Reviewed on: 4th July 2020

Purely Pets

Fantastic from the very start, would highly recommended !! Reviewed on: 4th July 2020

Helpful & efficient

No problems when making a claim . Reviewed on: 4th July 2020

Great value policy

We were looking for a cheaper insurance for our 5 year old lab. Purely Pets provided all the benefits we needed for a fraction of the cost of our previous insurer. Only potential issue is the first 14 days cover...thank fully Paddie didnt need to claim during that time Reviewed on: 3rd July 2020

Great service and price

I found using the website and talking to staff very easy. The price was right. When we lost a pet I found the staff very comforting and understanding. Reviewed on: 3rd July 2020

Value for money

Have not yet had to mske a claim Reviewed on: 2nd July 2020

Alternative products

Pet insurance
from Scratch & Patch 4.76 from 289 reviews
Pet Insurance
from Pet Protect 3.79 from 31 reviews
Pet Insurance
from Admiral 4.21 from 13 reviews

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub