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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great Service and Peace of Mind

Very easy to insure with and really nice to get a real person on the end of the line to help with any enquiries. Reviewed on: 1st July 2020

A very fair & professional company.

We have insured our two dogs with Purely Pets for nearly 8 years. Due to the bread of our dogs we have unfortunately had to call upon Purely Pets on a few occasions over the years. We have always been very impressed by the fairness & professionalism of the company, they are always thorough but at the same time none intrusive. We have always felt confident that our dogs will be able to get the help of they need it they need it, this is important. Yes the premiums have increase over the years but this is to be expected but the increases have always been fair & never excessive. We will continue to use Purely Pets & highly recommend them to other Pet owners. Reviewed on: 1st July 2020

Happy Customer

I have found the service offered by Purely Pets to be good. And the premiums reasonable. Reviewed on: 1st July 2020

Easy

I haven't had to make a claim for my pet in the time that I have been with Purely Pets but the process for joining and the value for money are both excellent. Reviewed on: 1st July 2020

Excellent value

The only times we had to claim for our very sick dog who unfortunately we lost we were treated with kindness our only problem was with the vets who couldn't seem to tie up the payments against the bills they were sending in they asked if i would like to pay ex amount to bring the account up to date i refused and asked them for a breakdown of all the bills incurred. Then asked pureley to give me a breakdown of all payments they had made i then compared them side by side and the vets ended owing us money. So well done pureley.... Reviewed on: 1st July 2020

good all round

very easy to speak to someone and help you with any issues Reviewed on: 1st July 2020

Excellent service .

I find purely pets so reasonable priced wise as I have an elderly dog. Very helpful staff., Reviewed on: 1st July 2020

Excellent

I would highly recommend purely pets as they always provide excellent customer service and are always happy to help you with any concerns and are resolved with the greatest of ease!! Reviewed on: 1st July 2020

Great and efficient service.

General fantastic response to any claims made. Reviewed on: 1st July 2020

Effortless for a first timer

It was the first time I found myself needing to purchase insurance of this nature. The process was effortless and the website is easy to manoeuvre around! Everything is right where it needs to be, so no long queues on the phone just to get your policy documents sent over. Reviewed on: 1st July 2020

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