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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Awesome cover and customer service

Fantastic coming any with really great customer service Reviewed on: 14th September 2021

Great value

Always helpful, there when you need them Reviewed on: 13th September 2021

Great product/service

Great level of cover, competitive price excellent service Reviewed on: 12th September 2021

Why not the best?

We found the whole experience of getting insurance so much easier than others and were encouraged by the efficiency of the team Reviewed on: 11th September 2021

Excellent service

Always pleasant and helpful and kind when you call Reviewed on: 9th September 2021

Excellent value for money

Very reasonable premiums, especially for older dogs Reviewed on: 9th September 2021

Great service provided at reasonable prices

Great price for the service provided its all about the pets nothing else Reviewed on: 9th September 2021

Very good

Fortunately I haven’t had to claim from them, however when I have renewed my insurance each year everyone I have spoken to has been very helpful and knowledgeable ensuring I get the best price each time Reviewed on: 9th September 2021

Excellent company

Looked all over internet and nothing come close to my cover or price. Reviewed on: 9th September 2021

Pet Insurance

Cheapest Pet Insurance on the market Reviewed on: 9th September 2021

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