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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

I trust Purely Pets to look after my !little cat Topsy, should she get ill.?

So far my little cat is keeping g well, but should she get i!l, will be well looked after by Purely Pets. Reviewed on: 30th June 2020

Easy to use let Insurence

I have only recently signed up to cover my dog, it was so quick and easy and the level of cover compared to other insurers is above average. Reviewed on: 30th June 2020

Great service

Agent I spoke to was extremely helpful and polite. The call was smooth and faultless. Reviewed on: 30th June 2020

Claim on insurance

From start of claim to finish all contact with Purely pets insurance was outstanding. Always helpful, polite and friendly yet always professional. Our claim was dealt with quickly and efficiently. Would always recommend. Reviewed on: 30th June 2020

Fantastic

Money was paid back to us as promptly and efficiently as possible when we had to make a claim last year. Excellent service Reviewed on: 30th June 2020

A refreshing experience.

After being denied cover on a technicality by another firm we were apprehensive about making a claim within months of joining Purely Pets.However our claim was met promptly & in full to our great relief. Reviewed on: 30th June 2020

Great service

Good quality for money and cover Reviewed on: 30th June 2020

Cheap efficient and reliable

One of the cheapest insurance around and the benefits are suited to my dogs needs brilliant customer service can't fault their service Reviewed on: 30th June 2020

Very reasonable and good cover.

Easy to use website and reasonably priced Reviewed on: 30th June 2020

Haven't used yet heard good reports

Had friends that recommend you to me. Reviewed on: 30th June 2020

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Purely Pets: Pet insurance reviews

No new 5 star reviews

No new 1 star reviews

Latest highest rating:

5

Latest lowest rating:

1

About this product

Purely Pets Pet insurance reviews (2030)

Poor service, slow claims process, rising premiums

I trust Purely Pets to look after my !little cat Topsy, should she get ill.?

Easy to use let Insurence

Great service

Claim on insurance

Fantastic

A refreshing experience.

Great service

Cheap efficient and reliable

Very reasonable and good cover.

Haven't used yet heard good reports

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