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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent

The best price on the market! Friendly customer service Helpfull Recommend to friends Reviewed on: 30th June 2020

Amazing vet

Came for puppy vaccinations, felicity gave me a great overview of Gertie’s health and discussed some options.. had to return a week later with an eye infection.. Same vet, same super professional and personable experience Reviewed on: 30th June 2020

TOP COMPANY

SINCE TAKING OUT INSURANCE THE SERVICE HAS ALWAYS BEEN FIRST CLASS Reviewed on: 30th June 2020

Best of the best!

With two dogs always seeking value for money coupled to the right "cover" at the right price and that I've achieved with Purely Pets. Customer service seems to be pretty good having used initially when setting up policies and like that although there are two dogs they are not lumped under one policy par sae' so should a claim arise it will be far easier to make one. Also, the excess is extremely competitive too. So far impressed with Purely Pets and far better than my previous pet insurer. Reviewed on: 30th June 2020

Quick and easy

my Puppy broke his back leg. He went to the vets for the operation all I had to do was give them my insurance details and that was it. They just accepted the vets bill and I did nothing more and that's how easy it was Reviewed on: 30th June 2020

Fantastic company!

I am happy with the service provided by the company. No problems at all. Reviewed on: 30th June 2020

Great Customer Service

I have only experienced positive communication with Purely Pets but have 2 other policies in place with their sister company, Paws & Claws and have had to make a few claims with them, through which, they have been great! Very pleased with their service. Reviewed on: 30th June 2020

So helpful and understanding

I have been with Purely Pets for a long time. However this is the first time we had to claim due to a nasty accident my poor lab experienced. The gentleman I spoke to was brilliant, talked me every step of the way with how to claim, and even showed genuine concern for my dog and myself. I would most definitely recommend them. Reviewed on: 30th June 2020

Very good servce

Took out our policy with Purely Pets due to its very good price. It was very simple to do, & the correspondence from the firm was very friendly & welcoming. Reviewed on: 30th June 2020

Complete confidence in Purely Pets

We've used Purely Pets for a number of years for our Airedales, Kiton and the late Angus. Kiton has a chronic ear condition, and Angus was very seriously ill during last few months of his life. All claims have been dealt with efficiently, courteously and with a great deal of compassion. Reviewed on: 30th June 2020

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