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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Paying out

When I enquired to make a claim I was told that I would have to cover the initial expense myself then claim it back. This doesn’t work if the claim is for thousands of pounds and I can’t afford it. The insurance should cover all expenses in my opinion. Reviewed on: 30th June 2020

fantastic cover for my furry friend

I read great reviews about this insurance cover before obtaining a very competative quote. The insurance was easy to arrrange and suits the level of cover I want for my furry friend Reviewed on: 30th June 2020

BEST VALUE FOR MONEY

I HAD CHECKED ALL PET INSURANCE AS I WAS PAYING FAR TO MUCH ,CHECKED ALL PROVIDERS AND PURELY PETS CAME OUT WELL ON TOP. Reviewed on: 30th June 2020

So Far, So Good

I've only been with this insurance company for a couple of months but so far, they've been great. Super fast sign up, needed to speak to someone and he was very polite and extremely helpful Reviewed on: 30th June 2020

Cheap & good value

Saved so much switching to this insurance Reviewed on: 29th June 2020

Purely pets are fantastic

Great affordable price plans , very helpful, friendly customer service Reviewed on: 29th June 2020

I love purely pets!

Great pet insurance. Reliable! My mind is at ease knowing my dog is in good care! Reviewed on: 29th June 2020

Great pricing

Purely pets offer good quotes and are easy to contact Reviewed on: 29th June 2020

Excellent company

Brilliant company at competitive prices Reviewed on: 29th June 2020

Great insurance

No problems with them. Helpful when ever I have had to call them Reviewed on: 29th June 2020

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