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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great pet insurance

I have two wonderful dogs. One of which has multiple medical issues. I do not know what I would have done without the financial support of Purley Pets Over the 10 years I have been using their pet insurance Reviewed on: 29th June 2020

Purely Top Pet Insurance

Very easy claim form to fill in Reviewed on: 29th June 2020

Peace of mind

I have held my 7 year old beagle’s insurance policy with Purely Pets for 4 years now and have claimed off it twice. Both times the process was simple and PP settled the claims within a week. Understandably my premium rose slightly upon renewal but I consider this a small price to pay for peace of mind at a worrying time. Reviewed on: 29th June 2020

The policy was easy to arrange

I organised this policy last year for our year old shihpoo. I am delighted to say that I have not had to use it but hope to renew it next month. At the same time I hope to add our new puppy to the policy if it’s feasible to do so Reviewed on: 29th June 2020

Fast friendly service

My youngest girl Freya was struck down with acute pancreatitis. I put my claim in from the emergency vet but there was some mix up with them. Purely Pets kept me notified as to how the claim was coming along and paid out promptly as soon as things were sorted out. Best service ever from a pet insurance company in my 45 years of owning pets. Reviewed on: 29th June 2020

Professional and Smart

Compared to other pet insurers hassle free insurance Reviewed on: 29th June 2020

Easy and polite

Made claiming our money back easy during a very stressful time. Quick to speak to an advisor, who were always polite and helpful. Our claim was dealt with quickly and efficiently. Reviewed on: 29th June 2020

Understanding and Accomodating

Starting up my first pet insurance for my dog with Purely Pets was really simple and easy, for a start. They were cooperative and accomodating to my pets needs as well as the reassurance I needed as well to make sure he was covered throughout. Reviewed on: 29th June 2020

Speedy service

Have been great at sorting out my insurance for my dog and communicating well. Reviewed on: 29th June 2020

Great value pet insurance

Reasonably priced pet insurance, simple to complete claim paperwork, good communication throughout a claim updating on the progress throughout Reviewed on: 29th June 2020

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