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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

pet insurance

best price at the time have not had to make a claim but would renew if the price is right Carol Reviewed on: 29th June 2020

The ultimate insurance for our family pets

Very supportive and efficient in paying for our vet bills. It gives real peace of mind to know that our family pets are looked after by Purely Pets Reviewed on: 29th June 2020

great company

i havent been with you long but your site is help at this time because of covid 19, thank you Reviewed on: 29th June 2020

Insurance for my Olly

Fantastic value for premium quality. Very professional company who really care about animals . Reviewed on: 29th June 2020

purely pets

so far so good, no problems with service or ease of form filling Reviewed on: 29th June 2020

Better to be Safe than sorry

Luckily, I’ve not had to use the service yet. Reviewed on: 29th June 2020

Happy with service and product

Good communication and no payment or other issues so far. Decent prices, so I’m happy with service and cost so far. Not yet had to claim so cannot make review regarding their process and quality thereof. Reviewed on: 29th June 2020

Great for everyone!!!

I don't buy a lot online especially things like insurances but Purely Pets were recommended to me and comparing there prices to others like Pet Plan I found there prices much more agreeable. Having decided on Purely Pets I found their online set up to be simple, clear and easy. Reviewed on: 29th June 2020

Good Value

My Border Collie is 10 and I was very pleased with the price I was quoted and accepted it. Some insurers either wouldn’t insure her or the price was ridiculous as most people never have to claim. Reviewed on: 29th June 2020

So easy!

Great cover at a realistic premium - and so easy to set up. Reviewed on: 29th June 2020

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