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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

No hassle claims

I claimed recently after my dog required an operation - the process was hassle free and I was reimbursed within 3 weeks Reviewed on: 29th June 2020

Great customer service

Great customer service, value for money and great security and cover for our special Cocker spaniel Murphy Reviewed on: 29th June 2020

Superb

Great premiums,excellent customer service. Highly recommend for insuring your pet. Reviewed on: 29th June 2020

great value for money for peace of mind of my beloved furry baby

great value for money for peace of mind of my beloved furry baby Reviewed on: 29th June 2020

Pet insurance at a nice price

Well priced pet insurance offering everything you need for peace of mind should your furry friend become sick or injured. Reviewed on: 29th June 2020

Have had to make 2 claims-superb service

Having to make 2 claims this year is sad because it means my dogs have been in pain, however Purely Pets made the situation better by not turning the process into a drama. Thanks guys so impressed by the quality and speed of settling my claim. Reviewed on: 29th June 2020

Fabulous value

Great customer service so far, fortunately we haven’t needed to make a claim but value and care are amazing Reviewed on: 29th June 2020

Very easy to work with

Found them straight forward and easy to get a policy Reviewed on: 29th June 2020

Quality insurance

Very good gave me what i was looking for at a good rate Reviewed on: 29th June 2020

Quick and easy insurance

some insurance companies can be a faff but purely pets was quick and easy to sign up to. Have everything we need. Reviewed on: 29th June 2020

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