Insurance choice awards winners 2024

Last night, we celebrated the ninth annual Insurance choice awards at Banking Hall in London, hosted by comedian Hal Cruttenden. The awards recognise the very best of the industry, with some of the biggest insurance names in attendance. There were 180 people in the building, creating an incredible atmosphere in the venue.

Ripe Insurance took home the crown as ‘Best British insurance company’, picking up the award for the second year running.

Specialist insurers NACO and Collingwood Insurance Services were also winners of headline awards, taking home the titles of ‘Customer service champion’ and ‘Treating customers fairly champion’ respectively. 

Meanwhile, One Call Insurance Services Limited retained their crown of ‘Best British Insurance broker’, also winning ‘Best personal insurance broker’.

Elsewhere, six of this year’s winning companies were first time participants at the awards.

Commenting on the results, Smart Money People CEO Jacqueline Dewey said, “In today’s world, safeguarding our possessions, looking after our loved ones, and finding peace of mind have become more important than ever. It’s inspiring to celebrate those who have gone above and beyond to make a difference over the past year.

“This year’s results highlight how specialist insurers are not only meeting but exceeding customer expectations. Their dedication to understanding their niche and their customers allows them to provide an exceptional level of service.

“These awards are driven entirely by customer feedback and reviews we receive on Smart Money People, making these recognitions even more special. Both the finalists and winners should feel incredibly proud of their achievements.”

A huge thankyou to everybody who has left a review and voted in this year's awards. And thanks to all of our new entrants and returning regulars who’ve participated.

The winners in the Insurance choice awards 2024 are:

Headline awards

• Best British insurance company – Ripe Insurance
• Best British insurance broker – One Call Insurance Services Limited
• Customer service champion – NACO
• Treating customers fairly champion – Collingwood Insurance Services
• Innovation of the year – Uinsure

Insurance-specific awards

• Best motor insurance provider – Collingwood Insurance Services
• Best caravan cover provider – Caravan Guard Ltd
• Best cycle insurance provider – Laka  (Highly commended – Cycleplan)
• Best home insurance provider – Policy Expert (Highly commended - Sagic)
• Best landlord insurance Provider – Total Landlord
• Best pet insurance provider – The Insurance Emporium (Highly commended - Perfect Pet Insurance) 
• Best motorhome insurance provider – Caravan Guard Ltd
• Best specialist insurance provider – SportsCover Direct
• Best travel insurance provider – Insurancewith
• Best wedding insurance provider – Wedinsure

Broker awards

• Best personal insurance broker – One Call Insurance Services Limited
• Best commercial insurance broker – Mayfair Insurance & Mortgage Consultants Ltd

Partner award

• Technology partner of the year - Rightindem
• Premium finance partner of the year – Premium Credit Limited (Highly commended - PremFina)
• Consultancy of the year – Alaika Advisory

About the Insurance choice awards

Now in their ninth year, the awards are determined by asking customers to vote for their favourite insurance provider or broker by leaving them a rating out of five and then a review on the Smart Money People website. Smart Money People also asks the customer to give a rating for customer service, NPS, value for money and whether they felt fairly treated.

The Insurance choice awards will be back in 2025!

Voting will open for the ninth annual Insurance choice awards  on 7 July 2025, so save the date.