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AA: Car insurance reviews

Name: Car insurance
Rating: 2.75 (165 reviews)

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2.58

Based on 165 reviews, last reviewed 7th Oct 2025

75% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

33%

10%

48%

Latest highest rating:

5

Good set up. Set up was good and easy to complete. It was not the cheapest but very close. Friends are with the AA and recommended the site. Reviewed on: 7th October 2025

Latest lowest rating:

2

Always check on renewal price for better deal We received our renewal price and after looking elsewhere decided to ring to see if they could offer a better price. This they did taking a substantia... Read more Reviewed on: 4th September 2025

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About this product

With AA car insurance, you can choose from three levels of cover depending on your needs. Each level has different features and benefits.

If you buy an AA car insurance policy, you’ll keep your no claim discount and pay no excess if an uninsured driver hits your car and it's not your fault. You can also get discounted breakdown cover.

AA car insurance reviews help you find out what it’s really like to be a customer. If you’ve used AA before, you can also leave a review and share your experience.

AA Car insurance reviews (165)

Review of the AA, Car insurance:

After being involved in a non-fault accident, my exp...

After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case of potential consumer rights violations, data protection breaches, and failure to comply with basic principles of fair treatment. On 12 March 2025, AA Insurance issued me a written letter (sent via recorded delivery), confirming various forms of support. Among their offers were: • No excess payment • A suitable replacement vehicle delivered to me • Free pickup and delivery for repairs • A dedicated aftercare team • No impact on my No Claims Discount • No forms required, everything handled over the phone • A like-for-like replacement vehicle: specifically offering an AUDI RS7 TFSI V8 QUATTRO AUTO or equivalent, at no cost to me • £35.60 per day rental coverage if the exact model was not available • Vehicle repairs arranged at one of their approved garages, with warranty compliance Notably, this written offer did not include any statement that services were offered “without prejudice” or “not an admission of liability.” However, after I raised concerns regarding the contradictory handling of my case, AA responded via email by saying: “We offer services, such as hire, on a without prejudice basis to mitigate the claims costs, however this is not an admission of liability.” This is a retrospective justification that directly contradicts the initial letter — raising serious concerns about fairness and transparency. This Process Contradicts the Following Laws & Regulations: 1. Consumer Protection from Unfair Trading Regulations 2008 Section 5(2): “A commercial practice is unfair if it omits material information or presents it in a misleading way, affecting the consumer’s decision-making.” Comment: AA initially made clear promises, only to later alter the terms and revoke services. This constitutes misleading commercial conduct. 2. Consumer Rights Act 2015 Section 49 – Reasonable Care and Skill Section 50 – Binding Information Commitments made before or at the time of a contract are binding if relied upon. Comment: AA’s letter was clear, detailed, and specific. Their later denial of liability is incompatible with Section 50, which binds businesses to uphold the representations made. 3. FCA Principles for Businesses Principle 6 – Customers’ Interests Principle 7 – Communications with Clients Comment: Both principles require honesty and transparency. AA’s change of position and post-facto denial of responsibility violates these standards. 4. UK GDPR & Data Protection Act 2018 AA also admitted contacting my personal insurer without my consent — all while saying they were “awaiting further response from your insurer” and not offering any service. • Article 6(1)(a): Requires explicit consent to process personal data. • Article 5(1)(a) and (b): Lawfulness, fairness, and transparency in processing. • DPA 2018: Prohibits third-party data sharing without lawful justification. Comment: I invoked my rights under GDPR and requested a copy of any shared information. My request was ignored. Instead, I was told: “We have every right to contact your insurer, we don’t need your permission.” This raises serious data privacy concerns, and I have reported the matter to the Information Commissioner’s Office (ICO). Final Note: When I asked AA for further clarification regarding their abrupt reversal and denial of liability, I was told: “A new information came to light.” No explanation was ever provided Conclusion: • AA promised support, then withdrew it without cause or explanation. • They refused to let me clarify the status of my business-use vehicle. • My personal data may have been shared unlawfully. • They ignored my lawful Subject Access Requests. • They contradicted their own written commitments. This experience has been marked by inconsistency, opacity, and potentially unlawful practices. I am sharing this review to ensure others are fully aware before engaging with AA Insurance. Protect yourself — document everything, and seek legal guidance if needed. Reviewed on: 22nd April 2025

How can car insurance rise from £550 to £1500 in 12...

How can car insurance rise from £550 to £1500 in 12 months never had a claim in 50 years of driving absolutely disgusting customer service when I rang couldn’t under stand what he was saying cancelled my policy I used to think this was a reputable company total con men got insurance from another company for £570 how can there be such a difference Reviewed on: 6th June 2024

Sneaky autorenewal and more than doubling my price

AA used to be a brand you could trust. But I have just narrowly avoided having my car insurance premium double automatically and the renewal take place base don one email notification that I nearly missed. It was then pretty tricky to figure out how to get out of it. Additionbally much cheaper quotes elsewhere Reviewed on: 14th May 2024

Check small print immediately you get your policy

Got a quote from AA, insisted I had to pay that day even through it though insurance starting 15 days later. Looked at policy details 4 days after start date to find that my husbands name was not on the insurance. When I phoned they told me they had deleted his name as they do not insure people of his age (88) but at no time did they inform and were happy to take the money. My husband was in fact driving without insurance!! Cancellation of policy still cost £30 even though it was within the 14 days. Told me to complain to the ombudsman if I was not happy. Will never deal with them again. Reviewed on: 5th February 2024

Not impressed

I had an accident in October which wasn’t my fault-someone hit the back of my car. I assumed AA who I have insurance with, would deal with it all but apparently I was with an Insurance Company through AA. AA were good at organising a curtesy car but that’s about it. I have been passed from pillar to post and am still waiting to get my excess back (if I get it back!). Sorry I’m not impressed Reviewed on: 28th December 2023

AA issues are customers problem and hidden charges just jokers

Still awaiting a call off manger for why my account was passed to collections 3 days before I've received there letter. When I cancelled as problems there end that was make my issue. Just jokers I'd recommend recording there calls as for ever changing stories. NEVER WILL I USE AA SERVICES AGAIN. Reviewed on: 16th October 2023

Fair price

I appreciated that they were willing to match a renewal quote I had seen elsewhere. However it was disappointing that when they tried to add on Breakdown Cover they couldn't give a definitive answer to the question of whether our dog would be permitted to ride with us in the rescue vehicle if we needed roadside assistance. I learned recently that some recovery services make the dog stay in the car, which is towed separately - we would consider this totally unacceptable and don't want to sign up to a service that would treat our beloved pet this way. Reviewed on: 10th October 2023

Shocking

Shocking customer service. Shocking customer skills,arrogant,would NOT. Recommend these people Reviewed on: 16th September 2023

Awful customer service

My husband called them to tell them we were changing cars, they could help insure the new car and we said we would need to stop the policy. The lady on the phone after being asked if there was a cancellation said no and we were due a £200 refund. Shock horror 3 days later only £11 went in the bank. Called back got a rather rude man on the phone telling my husband he was wrong and they wouldn't say that on the call. Gave a load of rubbish about why we got less money. My husband said all calls are recorded so listen to the call. The man called back today and said all what my husband said was true and they were at fault. Offered a measly £30 as compensation. Not good enough. Now they will lose our break down custom too and I will ensure everyone I know, hears how awful AA treat there customers. Reviewed on: 6th September 2023

Awful Customer Service

Be prepared for long recorded messages, awful customer service and high insurance costs Reviewed on: 1st September 2023

Car insurance you can trust

You never know how good your insurance company is till you need them,that’s when it can all go wrong! I’m with the AA and unfortunately backed int my neighbours car causing damage,I phoned the AA once had a couple of emails off them and everything was taken care of quickly and efficiently,fantastic service Reviewed on: 23rd August 2023

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