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Aviva: Car insurance reviews

Name: Car insurance
Rating: 4.08 (607 reviews)

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4.08

Based on 607 reviews, last reviewed 5th Sep 2026

1100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

52%

23%

20%

Latest highest rating:

5

Simple and helpful I found the purchase process really simple and the team answered some of my questions. Super helpful and polite. The best all other companies on value... Read more Reviewed on: 5th September 2026

Latest lowest rating:

1

Not cheap and wriggle like an ell to aviod payout Not cheap and wriggle like an ell to aviod payout Reviewed on: 3rd September 2026

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (607)

Review of the Aviva, Car insurance:

Would recommend

I had Aviva Car insurance for 1 year and cannot complain. Lovely staff on the phone, they offered me a discount for my insurance. Would recommend. Reviewed on: 5th September 2024

Carbon neutral insurance

No mess renewal quotation always on point. And the option of gojng carbon neutral. With Aviva zero. Reviewed on: 20th August 2026

Very efficient

Aviva have provided great value and when I went through the claims process for my windscreen, it was all very strait forward. Reviewed on: 20th August 2026

Good competitive prices easy to do online

Changed to Aviva as my previous insurer put their prices up. It was easy to do it online but have only been with them for a short while so cannot comment on their service. Reviewed on: 20th August 2026

Recommend

Good prices friendly and helpful Reviewed on: 20th August 2026

easy to change car insurance brokers

easy to change car insurance brokers from a competitor and to give me a better deal than i was getting before. They were able to reduce my rate and also give me better terms of service. All done via customer app. Reviewed on: 20th August 2026

unexpected value

got good cover and price on car insurance Reviewed on: 20th August 2026

Easy to use but never made a claim so that’s the rea...

Easy to use but never made a claim so that’s the real test Reviewed on: 20th August 2026

Excellent and competitive quote for experience drivers

Excellent and competitive quote for experience drivers Reviewed on: 20th August 2026

Easy to manage online, good price, no hassle

Easy to manage online, good price, no hassle Reviewed on: 20th August 2026

Customer Service failure Aviva

My motor insurance policy was due for renewal and I received Aviva’s quote with a 28% increase to the premium. I spoke to a customer service representative who explained that the premium quoted was their best offer and no negotiation was possible . The line manager was apologetic and confirmed the above in an e mail..I have been a loyal Aviva customer for several years and also have a home insurance policy and pension plan with them . They were prepared to lose all the above business and I have subsequently cancelled both insurance policies and considering moving the pension plan. Exceptionally poor customer service support by Aviva. Reviewed on: 20th August 2026

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