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Aviva: Car insurance reviews

Name: Car insurance
Rating: 4.11 (596 reviews)

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4.11

Based on 596 reviews, last reviewed 26th Aug 2026

867% increase in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

52%

22%

20%

Latest highest rating:

5

Simple application process and competitive quote I've been with Aviva for almost four years now, but haven't needed to contact them as the renewal price has always been acceptable. However, I look a... Read more Reviewed on: 26th August 2026

Latest lowest rating:

1

Customer Service failure Aviva My motor insurance policy was due for renewal and I received Aviva’s quote with a 28% increase to the premium. I spoke to a customer service represent... Read more Reviewed on: 20th August 2026

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (596)

Excellent service.

Excellent service. Friendly and responsive. Reviewed on: 14th August 2026

Value for money

No uplift in my new car insurance , in fact a good reduction for the year Reviewed on: 13th August 2026

Good elements included in policy

Good elements included in policy Reviewed on: 13th August 2026

Great value for money via a comparison site

Great value for money via a comparison site Reviewed on: 13th August 2026

Great Insurance from Aviva

New to Aviva last year for car insurance. Had health insurance for a few years. The new renewal was very competitive and lower than last years prices. A great way to keep me using Aviva. Thank you Reviewed on: 13th August 2026

Aviva insurance experience

I find they are very competitively priced and very astute with customer enquiries Reviewed on: 13th August 2026

Amazing premiums, but a reason for it

I assumed, perhaps incorrectly, that being with Aviva Zero would mean being with one of the reputable insurers and therefore quite a decent and easy experience in terms of claims and customer service. However, not entirely so. When it came down to it it was business as usual in terms of customer service. I was only really ever able to communicate via chat messaging services or email, and never over the telephone. Then, when having to claim, this part was good enough - the person I spoke to was very nice and did their job extremely well when having to register my claim for theft related damages. However, one sneaky thing I wasn't expecting was that the excess is something like £500 more if I requested to choose my own Mazda approved dealer. So, I had to settle for one of their recognised ones. This was nice that it was local, but I suppose there's a reason why they have Aviva-approved garages. The most baffling thing for me though was their not wanting to offer me a renewal price at the end of the policy renewal. I've never known an insurance provider to refuse providing cover after 1 year (particularly as the claim was to fix 1 window and inner door panelling after being robbed) so it just left a bad taste in my mouth! Was it that bad of me to use a policy for what it is there for? Reviewed on: 17th May 2026

Its a scam beware

I chose Aviva expecting peace of mind, especially with comprehensive car insurance, but my experience has been the complete opposite. After having an accident—which was already stressful enough—I expected support, efficiency, and clear communication. Instead, it has now been over three months, and my car has still not been collected for repair, my claim appears to be endlessly “under validation,” and I have not been provided with a courtesy car. The lack of communication has been incredibly frustrating. Every time I call, I seem to get a different explanation or another excuse for the delay. It genuinely feels like the process is being unnecessarily dragged out rather than resolved. The whole point of paying for comprehensive insurance is to have support when something goes wrong. Instead, I’ve been left stranded, forced to spend significant money on Uber and alternative transport just to manage day-to-day life. I understand that claims need to be investigated properly, but leaving a customer without progress, without transport, and without clear answers for this long is simply unacceptable. Based on my personal experience, I would strongly advise others to think carefully before choosing this insurer. Reviewed on: 9th May 2026

I had purchased car insurance from this company for...

I had purchased car insurance from this company for over 5 years,duiing which time I was involved in two accidents caused by other parties.I was generally satissfied with the claims results obtained by this company. The reason I left was due to the price increase snd the lack of discounts for long-term customers.But I appreciated their service quality. Reviewed on: 8th May 2026

Terrible Customer Service

After having motor Insurance for the past 13months I wanted to change my car for a new one. Identical car apart from being a Manufacturer Special Edition which is recognised on all Insurance companies as its been out nearly a year now. Tried doing it online (No) tried Chat Bot (NO) Tried Live Chat (NO) live chat then gave me a telephone number. After a ten minute wait Computer says no cannot underwrite that one. Car is a Lexus LBX (Nothing Special). Have found this company OK on price but when you actually want to talk to someone it's nigh on impossible. I wonder what would happen if you had a claim. Then took me 2 hours to arrange elsewhere. Not even an apology all I got was we won't charge you for cancelling . Reviewed on: 5th May 2026

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